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Mauve ( / ˈmoʊv / ⓘ, mohv; [2] / ˈmɔːv / ⓘ, mawv) is a pale purple color [3] [4] named after the mallow flower (French: mauve ). The first use of the word mauve as a color was in 1796–98 according to the Oxford English Dictionary, but its use seems to have been rare before 1859.
In formal color theory, purple colors often refer to the colors on the line of purples on the CIE chromaticity diagram (or colors that can be derived from colors on the line of purples), i.e., any color between red and violet, not including either red or violet themselves.