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Google Analytics is a web analytics service offered by Google that tracks and reports website traffic and also mobile app traffic & events, currently as a platform inside the Google Marketing Platform brand. Google launched the service in November 2005 after acquiring Urchin.
Analytics. Traffic analysis of Wikipedia. Analytics is the systematic computational analysis of data or statistics. [1] It is used for the discovery, interpretation, and communication of meaningful patterns in data. It also entails applying data patterns toward effective decision-making.
Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness.
Cisco announced in March it had closed the $28 billion all-cash acquisition of Splunk, a cybersecurity and analytics company that uses AI and machine learning. “It fits perfectly with our ...
This edition of the Fortune Analytics newsletter kicks off a biweekly series, highlighting the Fortune 500 (largest U.S. companies by revenue) list, out today; the forthcoming Fortune Southeast ...
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Analytics is the "extensive use of data, statistical and quantitative analysis, explanatory and predictive models, and fact-based management to drive decisions and actions." It is a subset of business intelligence, which is a set of technologies and processes that uses data to understand and analyze business performance to drive decision-making .
Data science is an interdisciplinary field [10] focused on extracting knowledge from typically large data sets and applying the knowledge and insights from that data to solve problems in a wide range of application domains. The field encompasses preparing data for analysis, formulating data science problems, analyzing data, developing data ...
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