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Paul Rand (born Peretz Rosenbaum; August 15, 1914 – November 26, 1996) was an American art director and graphic designer. He was best known for his corporate logo designs, including the logos for IBM, UPS, Enron, Morningstar, Inc., Westinghouse, ABC, and NeXT. He was one of the first American commercial artists to embrace and practice the ...
Graphic design is the practice of combining text with images and concepts, most often for advertisements, publications, or websites.The history of graphic design is frequently traced from the onset of moveable-type printing in the 15th century, yet earlier developments and technologies related to writing and printing can be considered as parts of the longer history of communication.
Definition and purpose. Flat design is a style of interface design emphasizing minimalist use of simple elements, typography, and flat colors. [1] Designers may prefer flat design because it allows interface designs to be more streamlined and efficient. It is easier to quickly convey information while still looking visually appealing and ...
The name "Corporate Memphis" originated from the title of an Are.na board that collected early examples, [2] and is a reference to the Memphis Group, a 1980s design group known for bright colors, childish patterns, and geometric shapes. [6] The style itself was inspired by a synthesis of elements spanning the 20th-century, including the Art ...
The term minimalism is also used to describe a trend in design and architecture, wherein the subject is reduced to its necessary elements. [16] Minimalist architectural designers focus on the connection between two perfect planes, elegant lighting, and the void spaces left by the removal of three-dimensional shapes in an architectural design.
Vector graphics are a form of computer graphics in which visual images are created directly from geometric shapes defined on a Cartesian plane, such as points, lines, curves and polygons. The associated mechanisms may include vector display and printing hardware, vector data models and file formats, as well as the software based on these data ...
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