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Color psychology is the study of hues as a determinant of human behavior. Color influences perceptions that are not obvious, such as the taste of food. Colors have qualities that can cause certain emotions in people. How color influences individuals may differ depending on age, gender, and culture.
In the psychology of color, color preferences are the tendency for an individual or a group to prefer some colors over others, such as having a favorite color or a traditional color.
These theories were enhanced by 18th-century investigations of a variety of purely psychological color effects, in particular the contrast between "complementary" or opposing hues that are produced by color afterimages and in the contrasting shadows in colored light.
1840. OCLC. 318274261. Light spectrum, from Theory of Colours – Goethe observed that colour arises at the edges, and the spectrum occurs where these coloured edges overlap. Theory of Colours (German: Zur Farbenlehre) is a book by Johann Wolfgang von Goethe about the poet's views on the nature of colours and how they are perceived by humans.
The Lüscher color test is a psychological test invented by Max Lüscher in Basel, Switzerland, first published in 1947 in German and first translated to English in 1969. The simplest form of the test instructs a subject to order a series of 8 colors in order of preference .
Variations in OPN1MW, which encodes the opsin expressed in M cones, appear to be rare, and the observed variants have no effect on spectral sensitivity. Color in the primate brain Visual pathways in the human brain. The ventral stream (purple) is important in color recognition.
Philosophy of color. The philosophy of color is a subset of the philosophy of perception that is concerned with the nature of the perceptual experience of color. Any explicit account of color perception requires a commitment to one of a variety of ontological or metaphysical views, distinguishing namely between externalism / internalism, which ...
In psychology, the Stroop effect is the delay in reaction time between congruent and incongruent stimuli. The effect has been used to create a psychological test (the Stroop test) that is widely used in clinical practice and investigation.
The field of color psychology attempts to identify the effects of color on human emotion and activity. Chromotherapy is a form of alternative medicine attributed to various Eastern traditions. Colors have different associations in different countries and cultures.
Shades of purple. There are numerous variations of the color purple, a sampling of which is shown below. In common English usage, purple is a range of hues of color occurring between red and blue. [1] However, the meaning of the term purple is not well defined. There is confusion about the meaning of the terms purple and violet even among ...