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  2. Color psychology - Wikipedia

    en.wikipedia.org/wiki/Color_psychology

    Color psychology is the study of hues as a determinant of human behavior. Color influences perceptions that are not obvious, such as the taste of food. Colors have qualities that can cause certain emotions in people. How color influences individuals may differ depending on age, gender, and culture.

  3. Color preferences - Wikipedia

    en.wikipedia.org/wiki/Color_preferences

    In the psychology of color, color preferences are the tendency for an individual or a group to prefer some colors over others, such as having a favorite color or a traditional color.

  4. Color theory - Wikipedia

    en.wikipedia.org/wiki/Color_theory

    These theories were enhanced by 18th-century investigations of a variety of purely psychological color effects, in particular the contrast between "complementary" or opposing hues that are produced by color afterimages and in the contrasting shadows in colored light.

  5. Theory of Colours - Wikipedia

    en.wikipedia.org/wiki/Theory_of_Colours

    Goethe's studies of colour began with experiments which examined the effects of turbid media, such as air, dust, and moisture on the perception of light and dark. The poet observed that light seen through a turbid medium appears yellow, and darkness seen through an illuminated medium appears blue.

  6. Purkinje effect - Wikipedia

    en.wikipedia.org/wiki/Purkinje_effect

    The Purkinje effect occurs at the transition between primary use of the photopic (cone-based) and scotopic (rod-based) systems, that is, in the mesopic state: as intensity dims, the rods take over, and before color disappears completely, it shifts towards the rods' top sensitivity.

  7. Stroop effect - Wikipedia

    en.wikipedia.org/wiki/Stroop_effect

    In psychology, the Stroop effect is the delay in reaction time between congruent and incongruent stimuli. The effect has been used to create a psychological test (the Stroop test) that is widely used in clinical practice and investigation.

  8. Color - Wikipedia

    en.wikipedia.org/wiki/Color

    The field of color psychology attempts to identify the effects of color on human emotion and activity. Chromotherapy is a form of alternative medicine attributed to various Eastern traditions. Colors have different associations in different countries and cultures.

  9. Metamerism (color) - Wikipedia

    en.wikipedia.org/wiki/Metamerism_(color)

    In column 2, metamerism is used to simulate the scene with blue, green and red LEDs, giving a similar response. In colorimetry, metamerism is a perceived matching of colors with different (nonmatching) spectral power distributions. Colors that match this way are called metamers .

  10. Opponent-process theory - Wikipedia

    en.wikipedia.org/wiki/Opponent-process_theory

    Opponent-process theory is a psychological and neurological model that accounts for a wide range of behaviors, including color vision. This model was first proposed in 1878 by Ewald Hering, a German physiologist, and later expanded by Richard Solomon, a 20th-century psychologist.

  11. Philosophy of color - Wikipedia

    en.wikipedia.org/wiki/Philosophy_of_color

    The philosophy of color is a subset of the philosophy of perception that is concerned with the nature of the perceptual experience of color. Any explicit account of color perception requires a commitment to one of a variety of ontological or metaphysical views, distinguishing namely between externalism / internalism, which relate respectively ...