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Many operators of review sites acknowledge that reviews may not be objective, and that ratings may not be statistically valid. In some cases, government authorities have taken legal actions against businesses that post false reviews.
Sitejabber is an AI-enabled platform that allows businesses and buyers to interact through online reviews. Sitejabber was founded in 2007 in San Francisco, California and has been described as "the Yelp for websites and online businesses".
The reliability of customer reviews has been questioned. Abuses akin to ballot stuffing of favourable reviews by the seller (known as incentivized reviews), or negative reviews by competitors, need to be policed by the review host site. Indeed, gathering fake reviews has become big business.
In its lawsuit, Footprints Floors estimated White's Yelp review cost the company 167 projects and $625,000 in revenue between Jan. 1 and Aug. 1, 2014.
A review bomb is an Internet phenomenon in which a large number of people or a few people with multiple accounts post negative user reviews online in an attempt to harm the sales or popularity of a product, a service, or a business.
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Zazzle is an American online marketplace that allows designers and customers to create their own products with independent manufacturers (clothing, posters, etc.), as well as use images from participating companies.
RateMyProfessors.com (RMP) is a review site founded in May 1999 by John Swapceinski, a software engineer from Menlo Park, California, which allows anyone to assign ratings to professors and campuses of American, Canadian, and United Kingdom institutions.
Yelp's own review filter identifies 25% of reviews as suspicious. [134] Yelp has a proprietary algorithm that attempts to evaluate whether a review is authentic and filters out reviews that it believes are not based on a patron's actual personal experiences, as required by the site's Terms of Use.
ResellerRatings is an online ratings site where consumers submit ratings and reviews of online retailers, and online retailers participate to respond to reviewers and to gather reviews from their customers post-purchase.
The Gateway Pundit (TGP) is an American far-right fake news website. The website is known for publishing falsehoods, hoaxes, and conspiracy theories. Founded in 2004 by Jim Hoft, The Gateway Pundit expanded from a one-person enterprise into a multi-employee operation, supported primarily by advertising revenue.