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In an online shopping environment, interactive decision may have an influence on aid customer decision making, through online product reviews and user-generated content, typically provided through software from companies like Bazaarvoice and Trustpilot, or via social media.
Customer reviews are a form of customer feedback on electronic commerce and online shopping sites. There are also dedicated review sites, some of which use customer reviews as well as or instead of professional reviews. The reviews may themselves be graded for usefulness or accuracy by other users.
Rating site. A rating site (commonly known as a rate-me site) is a website designed for users to vote, rate people, content, or other things. Rating sites can range from tangible to non-tangible attributes, but most commonly, rating sites are based around physical appearances such as body parts, voice, personality, etc.
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