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Google AdSense. Google AdSense is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience. These advertisements are administered, sorted, and maintained by Google.
The core product was renamed Google Ads, providing access to inventory on Google Search, its YouTube video service, the Google Play app store, and AdSense website publisher partners. Functionality. Google Ads' system is based partly on cookies and partly on keywords determined by advertisers. Google uses these characteristics to place ...
Three complaints have resulted in formal charges against Google: those relating to Google Shopping, the Android operating system and to Google AdSense. Google has been found guilty of antitrust breaches in the three cases and has been fined over €8 billion.
Google AdSense – a contextual advertising program for web publishers that delivers text-based advertisements that are relevant to site content pages. Google Ad Manager – an advertisement exchange platform. Google Marketing Platform – an online advertising and analytics platform.
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Complaint opened in 2016 that Google abused its market dominance to prevent competing advertising companies to sell ads to websites already using Google AdSense In June 2023, the EU accused Google of abusing its control of the EU market for buying and selling online advertising to undercut rivals.