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Shein ( / ˈʃiːɪn / SHEE-In; styled as SHEIN; Chinese : 希音; pinyin : Xīyīn) is a fast fashion retailer. Founded in Nanjing, China, in October 2008 as ZZKKO by entrepreneur Chris Xu, Shein grew to become the world's largest fashion retailer as of 2022. The company is currently headquartered in Singapore .
In December 2022, Temu was sued by rival company Shein, alleging that Temu had enlisted online influencers "to make false and deceptive statements" about Shein to promote its own goods.
Fast fashion giant SHEIN, known for allegations of environmental harm and abusive labor practices, opened its doors in a bid for a cleaner public image. Influencers gave glowing reviews of...
KELVIN CHAN. April 26, 2024 at 7:57 AM. LONDON (AP) — Online fast-fashion retailer Shein must face the European Union's strictest level of digital regulations, the bloc said on Friday as it ...
BRUSSELS (Reuters) - The European Union designated Chinese-founded fast-fashion company Shein as a very large online platform (VLOP) after it reported a huge number of users, the EU said in a...
v. t. e. Fast fashion is the business model of replicating recent catwalk trends and high-fashion designs, mass-producing them at a low cost, and bringing them to retail quickly while demand is at its highest. The term fast fashion is also used generically to describe the products of this business model, particularly clothing and footwear.