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Color psychology is the study of colors and hues as a determinant of human behavior. Color influences perceptions that are not obvious, such as the taste of food. Colors have qualities that can cause certain emotions in people. [1] How color influences individuals may differ depending on age, gender, and culture. [2]
Children. Infants as young as 12 weeks old exhibit color preferences. [2] Generally, children prefer the colors red/pink and blue, and cool colors are preferred over warm colors. Color perception of children 3–5 years of age is an indicator of their developmental stage. Color preferences tend to change as people age.
Color theory, or more specifically traditional color theory, is the historical body of knowledge describing the behavior of colors, namely in color mixing, color contrast effects, color harmony, color schemes and color symbolism. [1] Modern color theory is generally referred to as Color science. While there is no clear distinction in scope ...
Stroop effect. Naming the displayed color of a printed word is an easier and quicker task if the word matches the color (top) than if it does not (bottom). In psychology, the Stroop effect is the delay in reaction time between congruent and incongruent stimuli. The effect has been used to create a psychological test (the Stroop test) that is ...
Theory of Colours. Light spectrum, from Theory of Colours – Goethe observed that colour arises at the edges, and the spectrum occurs where these coloured edges overlap. Theory of Colours (German: Zur Farbenlehre) is a book by Johann Wolfgang von Goethe about the poet's views on the nature of colours and how they are perceived by humans.
An animated sequence of simulated appearances of a red flower (of a zonal geranium) and background foliage under photopic, mesopic, and scotopic conditions. The Purkinje effect or Purkinje phenomenon (Czech: [ˈpurkɪɲɛ] ⓘ; sometimes called the Purkinje shift, often pronounced / p ər ˈ k ɪ n dʒ i /) [1] is the tendency for the peak luminance sensitivity of the eye to shift toward the ...
Metamerism (color) In column 1, a ball is illuminated by monochromatic light. Multiplying the spectrum by the cones' spectral sensitivity curves gives the response for each cone type. In column 2, metamerism is used to simulate the scene with blue, green and red LEDs, giving a similar response. In colorimetry, metamerism is a perceived matching ...
Berlin and Kay identified eleven possible basic color categories: white, black, red, green, yellow, blue, brown, purple, pink, orange, and gray. To be considered a basic color category, the term for the color in each language had to meet certain criteria: It is monolexemic (for example, red, not red-yellow or yellow-red.)