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Longines began using the slogan "Elegance is an Attitude" in 1999. Their previous slogan, "The World's Most Honoured Watch" was used for most of the 20th century. The Longines Logo is the oldest registered trade mark still in use in its original form registered with the World Intellectual Property Organization. Sponsorships
Seiko Group Corporation (セイコーグループ株式会社, Seikō Gurūpu kabushiki gaisha), commonly known as Seiko ( / ˈseɪkoʊ / SAY-koh, Japanese: [seːkoː] ), is a Japanese maker of watches, clocks, electronic devices, semiconductors, jewelry, and optical products. Founded in 1881 by Kintarō Hattori in Tokyo, Seiko introduced the ...
Rolex SA (/ ˈ r oʊ l ɛ k s /) is a Swiss watch designer and manufacturer based in Geneva, Switzerland. Founded in 1905 as Wilsdorf and Davis by Hans Wilsdorf and Alfred Davis in London, the company registered Rolex as the brand name of its watches in 1908 and became Rolex Watch Co. Ltd. in 1915.
Heuer produced special chronograph versions with the logo of the Indianapolis Motor Speedway, as well as the names or logos of racing teams or sponsors (for example, Shelby Cobra, MG and Champion Sparkplugs). In 1962, Heuer became the first Swiss watchmaker in space.
Oris was founded by Paul Cattin and Georges Christian in the Swiss town of Hölstein. They bought the recently closed Lohner & Co watch factory, and on 1 June 1904 the two men entered into a contract with the local mayor. They named their new watch company Oris after a nearby brook, and they began the industrial manufacture of pocket watches. [2]
Breguet is a Swiss luxury watch, clock and jewelry manufacturer founded by Abraham-Louis Breguet in Paris in 1775. [1] [2] Since 1999, it has been a subsidiary of the Swiss Swatch Group. [3] Headquartered in L'Abbaye, Switzerland, Breguet is one of the oldest surviving watchmaking brands and a pioneer of numerous watchmaking technologies such ...