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Color psychology is the study of hues as a determinant of human behavior. Color influences perceptions that are not obvious, such as the taste of food. Colors have qualities that can cause certain emotions in people. [1] How color influences individuals may differ depending on age, gender, and culture. [2]
The same color of green symbolizes envy in Belgium and the US, but envy is symbolized by yellow in Germany and Russia, and purple in Mexico. Even the colors that denote powerful emotions vary. Love is symbolized by green in Japan, red and purple in China, Korea, Japan, and the US.
In some parts of the world, 'Royal purple' (shown above) or the dark violet color known as generic purple is the common layman's idea of purple, but these color terms carry different meanings in different parts of the world.
Favoritism of colors varies widely. Often societal influences will have a direct impact on what colors are favored and disdained. In the West, the color black symbolizes mourning and sadness, red symbolizes anger and violence, white symbolizes purity and peace, and yellow symbolizes joy and luck (other colors lack a consistent meaning).
With a light spectrum (i.e. a shaft of light in a surrounding darkness), we find yellow-red colours along the top edge, and blue-violet colours along the bottom edge. The spectrum with green in the middle arises only where the blue-violet edges overlap the yellow-red edges.
In optics, violet is a spectral color (referring to the color of different single wavelengths of light), whereas purple is the color of various combinations of red and blue (or violet) light, some of which humans perceive as similar to violet.
According to traditional color theory based on subtractive primary colors and the RYB color model, yellow mixed with purple, orange mixed with blue, or red mixed with green produces an equivalent gray and are the painter's complementary colors.
The Chinese word for 'color' is yánsè ( 顏色 ). In Literary Chinese, the character 色 more literally corresponds to 'color in the face' or 'emotion'. It was generally used alone and often implied sexual desire or desirability. During the Tang dynasty (618–907), the word yánsè came to mean 'all color'.
The meanings of the color terms violet and purple varies even among native speakers of English, for example between United Kingdom and United States.
ISCC–NBS descriptor. Very dark purple. B: Normalized to [0–255] (byte) Dark purple is a dark tone of purple. [1]