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  2. Keyword research - Wikipedia

    en.wikipedia.org/wiki/Keyword_research

    Google Ads Keyword Planner. Google offers free tools to do some basic keyword analysis. All the results are based on data from the Google search engine. Google recently released an update to the Google Keyword Planner and changed some of its policies by which the first campaign must be set in order to get the Keyword Planner back.

  3. Google Ads - Wikipedia

    en.wikipedia.org/wiki/Google_Ads

    Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, and videos to web users. [2] It can place ads in the results of search engines like Google Search (the Google Search Network), mobile apps, videos, and on non-search websites.

  4. Social media - Wikipedia

    en.wikipedia.org/wiki/Social_media

    Early computing. The PLATO system was launched in 1960 at the University of Illinois and subsequently commercially marketed by Control Data Corporation.It offered early forms of social media features with innovations such as Notes, PLATO's message-forum application; TERM-talk, its instant-messaging feature; Talkomatic, perhaps the first online chat room; News Report, a crowdsourced online ...

  5. Google Search - Wikipedia

    en.wikipedia.org/wiki/Google_Search

    Google Search (also known simply as Google or Google.com) is a search engine operated by Google.It allows users to search for information on the Internet by entering keywords or phrases.

  6. Semrush - Wikipedia

    en.wikipedia.org/wiki/Semrush

    Website. www .semrush .com. Semrush Holdings, Inc. is an American public company that has a SaaS platform known as Semrush. [4] [5] The platform is used for keyword research, competitive analysis, site audits, backlink tracking, and comprehensive online visibility insights. [6] The keyword research tool provides various data points on each ...

  7. Wikipedia, the free encyclopedia

    en.wikipedia.org/wiki/Main_Page

    Edinburgh is the capital city of Scotland and one of its 32 council areas. Located in the south-east of Scotland, it is bounded to the north by the Firth of Forth estuary and to the south by the Pentland Hills. With a population of 506,520 in mid-2020, Edinburgh is the second-largest city in Scotland by population and the seventh-largest in the ...

  8. Search engine optimization - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization

    Internet marketing. Search engine optimization ( SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds ...

  9. Search engine marketing - Wikipedia

    en.wikipedia.org/wiki/Search_engine_marketing

    Search engine marketing is a way to create and edit a website so that search engines rank it higher than other pages. It should be also focused on keyword marketing or pay-per-click advertising (PPC). The technology enables advertisers to bid on specific keywords or phrases and ensures ads appear with the results of search engines.

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