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Color psychology is the study of hues as a determinant of human behavior. Color influences perceptions that are not obvious, such as the taste of food. Colors have qualities that can cause certain emotions in people. [1] How color influences individuals may differ depending on age, gender, and culture. [2]
Color plays an important role in setting expectations for a product and communicating its key characteristics. Color is the second most important element that allows consumers to identify brand packaging. Marketers for products with an international market navigate the color symbolism variances between cultures with targeted advertising.
Purple is a color similar in appearance to violet light. In the RYB color model historically used in the arts, purple is a secondary color created by combining red and blue pigments. In the CMYK color model used in modern printing, purple is made by combining magenta pigment with either cyan pigment, black pigment, or both.
Color theory, or more specifically traditional color theory, is the historical body of knowledge describing the behavior of colors, namely in color mixing, color contrast effects, color harmony, color schemes and color symbolism. [1] Modern color theory is generally referred to as Color science. While there is no clear distinction in scope ...
Shades of purple. There are numerous variations of the color purple, a sampling of which is shown below. In common English usage, purple is a range of hues of color occurring between red and blue. [1] However, the meaning of the term purple is not well defined. There is confusion about the meaning of the terms purple and violet even among ...
Purple is often associated with feminism and when combined with black, is often used to represent anarcha-feminism. In Albania, purple is the colour of the Socialist Party of Albania. In Australia, purple is used by the Australian Electoral Commission, the independent statutory authority responsible for the management of federal elections ...
Philosophy of color. The philosophy of color is a subset of the philosophy of perception that is concerned with the nature of the perceptual experience of color. Any explicit account of color perception requires a commitment to one of a variety of ontological or metaphysical views, distinguishing namely between externalism / internalism, which ...
Byzantium. The color Byzantium is a particular dark tone of purple. It originates in modern times, and, despite its name, it should not be confused with Tyrian purple ( hue rendering ), the color historically used by Roman and Byzantine emperors. The latter, often also referred to as "Tyrian red", is more reddish in hue, and is in fact often ...
The web color fuchsia is equivalent to the pure chroma on Munsell Color Wheel of the Munsell color system that is designated as "5RP" (reddish purple) i.e., a purple that is shaded toward red (the color we can achieve today with computers is a much more saturated pure color wheel chroma hue than the original color chip shown on the Munsell ...
Maroon. Maroon ( US / UK / məˈruːn / mə-ROON, [2] Australia / məˈroʊn / mə-ROHN [3]) is a brownish crimson color that takes its name from the French word marron, or chestnut. [4] ". Marron" is also one of the French translations for "brown". Different dictionaries define maroon differently.