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In formal color theory, purple colors often refer to the colors on the line of purples on the CIE chromaticity diagram (or colors that can be derived from colors on the line of purples), i.e., any color between red and violet, not including either red or violet themselves.
The color lavender might be described as a medium purple, a pale bluish purple, [4] or a light pinkish-purple. The term lavender may be used in general to apply to a wide range of pale, light, or grayish-purples, but only on the blue side; lilac is pale purple on the pink side.
The tertiary color on the HSV color wheel (also known as the RGB color wheel) precisely halfway between blue and magenta is called color wheel violet. This tone of violet—an approximation of the color violet at about 417 nanometers as plotted on the CIE chromaticity diagram —is shown at right.
The color fuchsia purple is displayed at right. The source of this color is the "Pantone Textile Paper eXtended (TPX)" color list, color #18-2436 TPX—Fuchsia Purple.
Tones of violet tending towards the blue are called indigo. Purple colors are colors that are various blends of violet or blue light with red light.
Pantone colors are described by their allocated number (typically referred to as, for example, "PMS 130"). PMS colors are almost always used in branding and have even found their way into government legislation and military standards (to describe the colors of flags and seals).
Plum is a purple color with a brownish-gray tinge, like that shown on the right, or a reddish purple, which is a close representation of the average color of the plum fruit. As a quaternary color on the RYB color wheel , plum is an equal mix of the tertiary colors russet and slate .
A color chart or color reference card is a flat, physical object that has many different color samples present. They can be available as a single-page chart, or in the form of swatchbooks or color-matching fans.
Lilac is a light shade of Purple representing the average color of most lilac flowers. The colors of some lilac flowers may be equivalent to the colors shown below as pale lilac, rich lilac, or deep lilac. However, there are other lilac flowers that are colored red-violet .
Pantone 448 C is a colour in the Pantone colour system. Described as a "drab dark brown" and informally dubbed the "ugliest colour in the world", it was selected in 2012 as the colour for plain tobacco and cigarette packaging in Australia, after market researchers determined that it was the least attractive colour.