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Research online, purchase offline (ROPO) (also research online, buy offline, online-to-store or webrooming), is a modern trend in buying behaviour where customers research relevant product information to qualify their buying decision, before they actually decide to buy their favourite product in the local store.
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The original Littlewoods brand was a shopping catalogue and retail business headquartered in Liverpool, and was bought by the Barclay brothers in 2002. [1] In 2009, Littlewoods Direct was rebranded as Very.co.uk, shifting its focus to online retailing and a younger market. [2] [3] The website launched officially in July 2009.
The online shopping marketplace Rakuten Shopping Mall (楽天市場, Rakuten Ichiba) was officially launched on May 1, 1997. [11] The company had six employees and the website had 13 merchants. [12] The name was changed to Rakuten in June 1999. [11] The Japanese word rakuten means 'optimism'. [13]
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While online gaming has been around since the 1970s, modern modes of online gaming began with subscription services such as GameSpy and MPlayer. [129] Non-subscribers were limited to certain types of game play or certain games. Many people use the Internet to access and download music, movies and other works for their enjoyment and relaxation.
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