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Full color cards, or cards that use many colors, are printed on sheetfed presses as well; however, they use the CMYK (cyan, magenta, yellow, and black) four-color printing process. Screens of each color overprinted on one another create a wide gamut of color.
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Commercial – Business Stationery - Including business cards, letterheads; Variable data printing – uses database-driven print files for the mass personalization of printed materials; Fine art – archival digital printing methods include real photo paper exposure prints and giclée prints on watercolor paper using pigment based inks.
The CMYK color model (also known as process color, or four color) is a subtractive color model, based on the CMY color model, used in color printing, and is also used to describe the printing process itself. The abbreviation CMYK refers to the four ink plates used: c yan, m agenta, y ellow, and k ey (black).
Currier and Ives was a New York City -based printmaking business operating from 1835 to 1907. Founded by Nathaniel Currier, the company designed and sold inexpensive hand-painted lithographic works based on news events, views of popular culture and Americana. Advertising itself as "the Grand Central Depot for Cheap and Popular Prints," [1] the ...
Halftone is the reprographic technique that simulates continuous-tone imagery through the use of dots, varying either in size or in spacing, thus generating a gradient-like effect. [1] ". Halftone" can also be used to refer specifically to the image that is produced by this process. [1]
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