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These sites may use Web 2.0 techniques to gather reviews from site users or may employ professional writers to author reviews on the topic of concern for the site. Early examples of review sites included ConsumerDemocracy.com, Complaints.com, planetfeedback.com, [1] and Epinions.com .
A review bomb is an Internet phenomenon in which a large number of people or a few people with multiple accounts post negative user reviews online in an attempt to harm the sales or popularity of a product, a service, or a business.