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  2. Color psychology - Wikipedia

    en.wikipedia.org/wiki/Color_psychology

    Color psychology is the study of colors and hues as a determinant of human behavior. Color influences perceptions that are not obvious, such as the taste of food. Colors have qualities that can cause certain emotions in people. [1] How color influences individuals may differ depending on age, gender, and culture. [2]

  3. Color symbolism - Wikipedia

    en.wikipedia.org/wiki/Color_symbolism

    Color symbolism in art, literature, and anthropology refers to the use of color as a symbol in various cultures and in storytelling. There is great diversity in the use of colors and their associations between cultures [1] and even within the same culture in different time periods. [2] The same color may have very different associations within ...

  4. Lüscher color test - Wikipedia

    en.wikipedia.org/wiki/Lüscher_color_test

    Lüscher color test. The Lüscher color test is a psychological test invented by Max Lüscher in Basel, Switzerland, first published in 1947 in German and first translated to English in 1969. The simplest form of the test instructs a subject to order a series of 8 colors in order of preference. This test claims that the order of preference can ...

  5. Violet (color) - Wikipedia

    en.wikipedia.org/wiki/Violet_(color)

    Violet is the color of light at the short wavelength end of the visible spectrum. It is one of the seven colors that Isaac Newton labeled when dividing the spectrum of visible light in 1672. Violet light has a wavelength between approximately 380 and 435 nanometers. [2] The color's name is derived from the Viola genus of flowers. [3][4]

  6. Color preferences - Wikipedia

    en.wikipedia.org/wiki/Color_preferences

    In the West, the color black symbolizes mourning and sadness, red symbolizes anger and violence, white symbolizes purity and peace, and yellow symbolizes joy and luck (other colors lack a consistent meaning). From a recent study, it was discussed that associative learning is the process where an individual develops color preferences. In ...

  7. The color purple: It's a new movie and an old hue that's rich ...

    www.aol.com/news/color-purple-movie-old-hue...

    NEW YORK (AP) — "I think it pisses God off if you walk by the color purple in a field somewhere and don’t notice it,” Shug tells Celie in Alice Walker's “The Color Purple.” In nature ...

  8. Theory of Colours - Wikipedia

    en.wikipedia.org/wiki/Theory_of_Colours

    Theory of Colours. Light spectrum, from Theory of Colours – Goethe observed that colour arises at the edges, and the spectrum occurs where these coloured edges overlap. Theory of Colours (German: Zur Farbenlehre) is a book by Johann Wolfgang von Goethe about the poet's views on the nature of colours and how they are perceived by humans.

  9. Shades of violet - Wikipedia

    en.wikipedia.org/wiki/Shades_of_violet

    The color Japanese violet or Sumire is shown at right. This is the color called "violet" in the traditional Japanese colors group, a group of colors in use since beginning in 660 CE in the form of various dyes that are used in designing kimono. [20] [21] The name of this color in Japanese is sumire-iro, meaning "violet color".