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Visiting card. A visiting card or a calling card was a small, decorative card that was carried by individuals to present themselves to others. It was a common practice in the 18th and 19th century, particularly among the upper classes, to leave a visiting card when calling on someone (which means to visit their house or workplace).
Generally, embossing is the process most often employed to attract attention or convey a high quality textural contrast in relation to the surrounding area of the paper stock. "Debossing" is similar to embossing, but recesses the design rather than raising it. Rather than the paper being raised in specific areas, it is indented.
Printing press from 1811, photographed in Munich, Germany. A printing press is a mechanical device for applying pressure to an inked surface resting upon a medium (such as paper or cloth), thereby transferring an image. The systems involved were first assembled in Germany by the goldsmith Johannes Gutenberg in the mid-15th century.
Lenticular printing is a technology in which lenticular lenses (a technology also used for 3D displays) are used to produce printed images with an illusion of depth, or the ability to change or move as they are viewed from different angles. Examples include flip and animation effects such as winking eyes, and modern advertising graphics whose ...
Embossing Example of an embossed design. Embossing is a printing technique used to create raised surfaces in the converted paper stock. The process relies upon mated dies that press the paper into a shape that can be observed on both the front and back surfaces. Two things are required during the process of embossing: a die and a stock.
Digital embossing allows for on-demand printing of as few as one item in thousands of copies. Digital embossing was invented by Scodix, an Israel-based startup company that produces equipment for print enhancement applications in the commercial and packaging industries.
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