Ads
related to: how to read google analytics for website code- Explore the Certificates
Flexible online training.
No experience necessary.
- UX Design
Become a UX designer.
100% remote, online learning.
- No Experience Necessary.
Learn job-ready skills.
Flexible online training.
- Learn at Your Own Pace.
Train online at your own pace.
Gain in-demand skills.
- Browse All Programs
Learn job-ready skills.
100% remote, online learning.
- Data Analytics
Become a data analyst.
Prepare for a new career.
- Explore the Certificates
Search results
Results from the WOW.Com Content Network
Launched. November 14, 2005; 18 years ago. ( 2005-11-14) Current status. Active. Google Analytics is a web analytics service offered by Google that tracks and reports website traffic and also mobile app traffic & events, currently as a platform inside the Google Marketing Platform brand. [1] Google launched the service in November 2005 after ...
Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. [1] Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness.
Google Search Console (formerly Google Webmaster Tools) is a web service by Google which allows webmasters to check indexing status, search queries, crawling errors and optimize visibility of their websites. Until 20 May 2015, the service was called Google Webmaster Tools.
The Google Data APIs allow programmers to create applications that read and write data from Google services. Currently, these include APIs for Google Apps, Google Analytics, Blogger, Google Base, Google Book Search, Google Calendar, Google Code Search, Google Earth, Google Spreadsheets, Google Notebook, Ajax APIs
To define and append the relevant UTM parameters to the appropriate URLs, marketers routinely use simple, spreadsheet-based, or automated UTM builder tools, including the Google Analytics URL Builder for websites.
Major search engines provide information and guidelines to help with website optimization. Google has a Sitemaps program to help webmasters learn if Google is having any problems indexing their website and also provides data on Google traffic to the website.
Web analytics allows marketers to collect session-level information about interactions on a website using an operation called sessionization. Google Analytics is an example of a popular free analytics tool that marketers use for this purpose.
Google Analytics provides a path function with funnels and goals. A predetermined path of web site pages is specified and every visitor walking the path is a goal. This approach is very helpful when analyzing how many visitors reach a certain destination page, called an end point analysis.
The resulting analysis and aggregation of search engine statistics can be used in search engine marketing (SEM) and search engine optimization (SEO). In other words, search analytics helps website owners understand and improve their performance on search engines based on the outcome.
Mobile web analytics studies the behaviour of mobile website users in a similar way to traditional web analytics. In a commercial context, mobile web analytics refers to the data collected from the users who access a website from a mobile phone.
Ad
related to: how to read google analytics for website code