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Google Analytics is a web analytics service offered by Google that tracks and reports website traffic and also mobile app traffic & events, currently as a platform inside the Google Marketing Platform brand.
In order to get an accurate reading of stats for a page, you must enter the page's actual title in the correct case in which it appears, not a redirect or shortcut to the page.
Major search engines provide information and guidelines to help with website optimization. Google has a Sitemaps program to help webmasters learn if Google is having any problems indexing their website and also provides data on Google traffic to the website.
Web analytics provides information about the number of visitors to a website and the number of page views, or creates user behavior profiles. It helps gauge traffic and popularity trends, which is useful for market research.
Google Analytics allows website owners to track where and how people use their website, for example by examining click rates for all the links on a page. Google advertisements can be placed on third-party websites in a two-part program.
A web beacon is any of several techniques used to track who is visiting a web page. They can also be used to see if an email was read or forwarded or if a web page was copied to another website. [7] The first web beacons were small digital image files that were embedded in a web page or email. The image could be as small as a single pixel (a ...
Google Analytics provides a path function with funnels and goals. A predetermined path of web site pages is specified and every visitor walking the path is a goal. This approach is very helpful when analyzing how many visitors reach a certain destination page, called an end point analysis.
Web analytics allows marketers to collect session-level information about interactions on a website using an operation called sessionization. Google Analytics is an example of a popular free analytics tool that marketers use for this purpose.
Omniture is an online marketing and web analytics business unit in Orem, Utah. It was acquired by Adobe Systems in 2009. Until 2011, Omniture operated as a business unit within Adobe as the "Omniture Business Unit", but as of 2012 Adobe began retiring the Omniture name as former Omniture products were integrated into the Adobe Marketing Cloud .
Customer analytics is a process by which data from customer behavior is used to help make key business decisions via market segmentation and predictive analytics. This information is used by businesses for direct marketing , site selection , and customer relationship management .