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Zazzle is an American online marketplace that allows designers and customers to create their own products with independent manufacturers (clothing, posters, etc.), as well as use images from participating companies.
Some notable examples include Zazzle which enables users to share their purchases, Macy's which allows users to create a poll to find the right product, and Fab.com which shows a live feed of what other shoppers are buying. Onsite user reviews are also considered a part of social commerce.
A customer review is an evaluation of a product or service made by someone who has purchased and used, or had experience with, a product or service. Customer reviews are a form of customer feedback on electronic commerce and online shopping sites.
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The Espresso Book Machine 2.0 is a compact (3.8 feet (120 cm) wide by 2.7 feet (82 cm) deep by 4.5 feet (140 cm) high) book-printing kiosk that can be installed in a bookshop or public place to print, bind and cut books on demand while the customer waits. The EBM 2.0 can download encrypted book files from Lightning Source (LS).
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A user review is a review conducted by any person who has access to the internet and publishes their experience to a review site or social media platform following product testing or the evaluation of a service.
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A review site is a website on which reviews can be posted about people, businesses, products, or services. These sites may use Web 2.0 techniques to gather reviews from site users or may employ professional writers to author reviews on the topic of concern for the site.
In 2011, American clothing retailer Zazzle used the phrase on a range of children's T-shirts. After the Advertising Standards Authority in the UK received complaints, the ASA required Zazzle to remove the advertisements featuring the shirts and censured the company.