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  2. Service recovery paradox - Wikipedia

    en.wikipedia.org/wiki/Service_recovery_paradox

    Service recovery paradox. The service recovery paradox (SRP) is a situation in which a customer thinks more highly of a company after the company has corrected a problem with their service, compared to how they would regard the company if non-faulty service had been provided. The main reason behind this thinking is that successful recovery of a ...

  3. Service quality - Wikipedia

    en.wikipedia.org/wiki/Service_quality

    Service quality. Service quality ( SQ ), in its contemporary conceptualisation, is a comparison of perceived expectations (E) of a service with perceived performance (P), giving rise to the equation SQ = P − E. [1] This conceptualistion of service quality has its origins in the expectancy-disconfirmation paradigm. [2]

  4. Customer acquisition cost - Wikipedia

    en.wikipedia.org/wiki/Customer_acquisition_cost

    Customer acquisition cost (CAC) is the cost of winning a customer to purchase a product or service. As an important unit economic, customer acquisition costs are often related to customer lifetime value (CLV or LTV). With CAC, any company can gauge how much they’re spending on acquiring each customer.

  5. Service level - Wikipedia

    en.wikipedia.org/wiki/Service_level

    In business, service rate is a performance metric used to measure the customer service in a supply organization. One example of a service rate measures the number of units filled as a percentage of the total ordered and is known as fill rate. If customer orders total 1000 units, and you can only meet 900 units of that order, your fill rate is 90%.

  6. Customer equity - Wikipedia

    en.wikipedia.org/wiki/Customer_equity

    Customer equity. Customer equity is the total combined customer lifetime values of all of the company's customers. [1] It is calculated by multiplying the number of customers by the average value of each customer. Customer equity is important because it reflects the potential future revenue that a company can generate from its existing customer ...

  7. eBay - Wikipedia

    en.wikipedia.org/wiki/EBay

    eBay office in Toronto, Canada. eBay Inc. ( / ˈiːbeɪ / EE-bay, often stylized as ebay) is an American multinational e-commerce company based in San Jose, California, that brokers customer to customer and retail sales through online marketplaces in 190 markets worldwide. Sales occur either via online auctions or "buy it now" instant sales ...

  8. Service blueprint - Wikipedia

    en.wikipedia.org/wiki/Service_blueprint

    A simple way to think about blueprints is as a process chart which consists of inputs, process and outputs. Inputs (raw materials) → Process (transformation) → Outputs (finished goods) Service blueprints include actions and the amount of discretion for varying each step. A service blueprint is always constructed from the customer's perspective.

  9. Customer-premises equipment - Wikipedia

    en.wikipedia.org/wiki/Customer-premises_equipment

    In telecommunications, a customer-premises equipment or customer-provided equipment ( CPE) is any terminal and associated equipment located at a subscriber's premises and connected with a carrier's telecommunication circuit at the demarcation point ("demarc"). The demarc is a point established in a building or complex to separate customer ...