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We asked experts about the legitimacy of products on TikTok Shop. Shoppers are drawn to the crazy discounts — like viral leggings for $8. But, is there a catch?
TikTok Shop, launched in September 2023, appears in its own tab on the video platform, allowing users to shop for products that are showcased and endorsed by creators.
TikTok Shop is an e-commerce feature of the video hosting service TikTok. Launched in November 2022, [1] the feature enables users interested in starting a business and generating income to upload their curated products on TikTok for others to discover.
TikTok's newly launched Shop platform hopes to eat into Amazon's retail business as easily as it did with Facebook's social media.
TikTok, whose mainland Chinese counterpart is Douyin, is a short-form video hosting service owned by Chinese internet company ByteDance. It hosts user-submitted videos, which can range in duration from three seconds to 60 minutes. It can be accessed with a smart phone app.
The following table lists the 50 most-followed accounts on TikTok, with each follower total rounded down to the nearest hundred thousand, as well as a description of each account and their country of origin.