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Color psychology is the study of hues as a determinant of human behavior. Color influences perceptions that are not obvious, such as the taste of food. Colors have qualities that can cause certain emotions in people. [1] How color influences individuals may differ depending on age, gender, and culture. [2]
The Hartman Personality Profile is based on the notion that all people possess one of four driving "core motives". The Color Code is based on four types of personality , identified by color: Red , ( motivated by power ); Blue , (motivated by intimacy ); White , (motivated by peace ); and Yellow , (motivated by fun ). [4]
Yellow. Yellow is a primary color in many models of color space, and a secondary in all others. It is a color often associated with sunshine or joy. It is sometimes used in association with cowardice or fear, i.e., the phrase "yellow-bellied".
In a literal sense, yellow is the color of light from the sun, which illuminates an area in darkness. It's no wonder yellow brings on a hopeful and optimistic feeling.
True Colors is a personality profiling system created by Don Lowry in 1978. It was originally created to categorize at risk youth into four basic learning styles using the colors blue, orange, gold and green to identify the strengths and challenges of these core personality types. Personality profiling system
Hartman Personality Profile: Red (Leaders; Bold & Brash) Blue (Keen Minds; Analytical & Detail-oriented) Yellow (Social Butterflies; Creative & Optimistic) White > Green (Most Selfless; Relaxed, Friendly, & Loyal) 1996 Tony Alessandra Personality Styles Director Thinker Socializer Relater 1989 Benziger: Logic & Results Process & Routine
Lüscher believed that because the color selections are guided in an unconscious manner, they reveal the person as they really are, not as they perceive themselves or would like to be perceived. Lüscher believed that personality traits could be identified based on one's choice of color.
Favoritism of colors varies widely. Often societal influences will have a direct impact on what colors are favored and disdained. In the West, the color black symbolizes mourning and sadness, red symbolizes anger and violence, white symbolizes purity and peace, and yellow symbolizes joy and luck (other colors lack a consistent meaning).
The color adjectives used in 1779 are weiss "white" (Caucasian race), gelbbraun "yellow-brown" (Mongolian race), schwarz "black" (Aethiopian race), kupferrot "copper-red" (American race) and schwarzbraun "black-brown" (Malayan race).
Red, green and blue lights, representing the three basic additive primary colors of the RGB color system, red, green, and blue. Pure yellow light is composed of equal amount of red and green light. The color box at right shows the most intense yellow representable in 8-bit RGB color model; yellow is a secondary color in an additive RGB space.