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The general model of color psychology relies on six basic principles: Color can carry a specific meaning. Color meaning is either based in learned meaning or biologically innate meaning. The perception of a color causes evaluation automatically by the person perceiving.
The Hartman Personality Profile is based on the notion that all people possess one of four driving "core motives". The Color Code is based on four types of personality, identified by color: Red, (motivated by power); Blue, (motivated by intimacy); White, (motivated by peace); and Yellow, (motivated by fun).
In a literal sense, yellow is the color of light from the sun, which illuminates an area in darkness. It's no wonder yellow brings on a hopeful and optimistic feeling.
True Colors is a personality profiling system created by Don Lowry in 1978. It was originally created to categorize at risk youth [2] into four basic learning styles using the colors blue, orange, gold and green to identify the strengths and challenges of these core personality types.
Yellow. Yellow is a primary color in many models of color space, and a secondary in all others. It is a color often associated with sunshine or joy. It is sometimes used in association with cowardice or fear, i.e., the phrase "yellow-bellied".
In the simple (short, or 8-color) test, as published in 1969, a subject is presented with 8 cards, each containing a color. The colors include 4 "basic" (blue, yellow, red, green) and "auxiliary" (violet, brown, grey, and black) colors.
In the West, the color black symbolizes mourning and sadness, red symbolizes anger and violence, white symbolizes purity and peace, and yellow symbolizes joy and luck (other colors lack a consistent meaning).
However, some Asian Americans and Native Americans have tried to reclaim these color terms by self-identifying as "Yellow" and "Red", respectively. Though not an official color or racial designation in the United States census, "Brown" has been used to describe certain peoples such as Arab Americans and Indian Americans.
Grapheme–color synesthetes, as a group, share significant preferences for the color of each letter (e.g., A tends to be red; O tends to be white or black; S tends to be yellow, etc.) Nonetheless, there is a great variety in types of synesthesia, and within each type, individuals report differing triggers for their sensations and differing ...
Pure yellow light is composed of equal amount of red and green light. The color box at right shows the most intense yellow representable in 8-bit RGB color model; yellow is a secondary color in an additive RGB space. This color is also called color wheel yellow.