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  2. Customer advocacy - Wikipedia

    en.wikipedia.org/wiki/Customer_advocacy

    Customer advocates are facilitators between customers and the company. They are trained in cross-functional roles and empowered to provide customers with assistance in all areas of the business. [1] The role of the customer advocate is three-fold: To be the main contact for the customer in handling a question or problem, and to keep the ...

  3. Servicescape - Wikipedia

    en.wikipedia.org/wiki/Servicescape

    Servicescape is a model developed by Booms and Bitner [1] to emphasize the impact of the physical environment in which a service process takes place. The aim of the servicescapes model is to explain behavior of people within the service environment with a view to designing environments that does not accomplish organisational goals in terms of ...

  4. Consultant - Wikipedia

    en.wikipedia.org/wiki/Consultant

    The role of a consultant outside the medical sphere (where the term is used specifically for a grade of doctor) can fall under one of two general categories: Internal consultant : [22] someone who is either employed by or contracted by a client organization, and operates within a client-organization, [23] sometimes within an internal ...

  5. Intelligent customer - Wikipedia

    en.wikipedia.org/wiki/Intelligent_customer

    Intelligent customer. Intelligent customer function or intelligent client ( IC) is an in-house capability within a host organisation which has responsibility for the ownership, management and delivery of a defined service or range of services on behalf of part or all of the organisation, to that organisation. Examples of the IC service include ...

  6. Consumer - Wikipedia

    en.wikipedia.org/wiki/Consumer

    Consumer. A consumer is a person or a group who intends to order, or use purchased goods, products, or services primarily for personal, social, family, household and similar needs, who is not directly related to entrepreneurial or business activities. The term most commonly refers to a person who purchases goods and services for personal use.

  7. Consumer behaviour - Wikipedia

    en.wikipedia.org/wiki/Consumer_behaviour

    Consumer behaviour is the study of individuals, groups, or organisations and all the activities associated with the purchase, use and disposal of goods and services. Consumer behaviour consists of how the consumer 's emotions, attitudes, and preferences affect buying behaviour. Consumer behaviour emerged in the 1940–1950s as a distinct sub ...

  8. Customer engagement - Wikipedia

    en.wikipedia.org/wiki/Customer_engagement

    Customer engagement is an interaction between an external consumer/customer (either B2C or B2B) and an organization (company or brand) through various online or offline channels. [citation needed] According to Hollebeek, Srivastava and Chen (2019, p. 166) S-D logic-Definition of customer engagement is "a customer’s motivationally driven ...

  9. Consumer protection - Wikipedia

    en.wikipedia.org/wiki/Consumer_protection

    Consumer protection is the practice of safeguarding buyers of goods and services, and the public, against unfair practices in the marketplace. Consumer protection measures are often established by law. Such laws are intended to prevent businesses from engaging in fraud or specified unfair practices to gain an advantage over competitors or to ...