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  2. Color psychology - Wikipedia

    en.wikipedia.org/wiki/Color_psychology

    The general model of color psychology relies on six basic principles: Color can carry a specific meaning. Color meaning is either based in learned meaning or biologically innate meaning. The perception of a color causes evaluation automatically by the person perceiving.

  3. Shades of purple - Wikipedia

    en.wikipedia.org/wiki/Shades_of_purple

    Shades of purple. There are numerous variations of the color purple, a sampling of which is shown below. In common English usage, purple is a range of hues of color occurring between red and blue. [1] However, the meaning of the term purple is not well defined. There is confusion about the meaning of the terms purple and violet even among ...

  4. Lüscher color test - Wikipedia

    en.wikipedia.org/wiki/Lüscher_color_test

    The Lüscher color test is a psychological test invented by Max Lüscher in Basel, Switzerland, first published in 1947 in German and first translated to English in 1969. The simplest form of the test instructs a subject to order a series of 8 colors in order of preference.

  5. Color preferences - Wikipedia

    en.wikipedia.org/wiki/Color_preferences

    In the psychology of color, color preferences are the tendency for an individual or a group to prefer some colors over others, such as having a favorite color or a traditional color .

  6. Color symbolism - Wikipedia

    en.wikipedia.org/wiki/Color_symbolism

    Color symbolism. Color symbolism in art, literature, and anthropology refers to the use of color as a symbol in various cultures and in storytelling. There is great diversity in the use of colors and their associations between cultures [1] and even within the same culture in different time periods. [2] The same color may have very different ...

  7. Purple - Wikipedia

    en.wikipedia.org/wiki/Purple

    According to contemporary surveys in Europe and the United States, purple is the color most often associated with rarity, royalty, luxury, ambition, magic, mystery, piety and spirituality. [3] [4] When combined with pink, it is associated with eroticism, femininity, and seduction. [5]

  8. Opponent process - Wikipedia

    en.wikipedia.org/wiki/Opponent_process

    The opponent process is a color theory that states that the human visual system interprets information about color by processing signals from photoreceptor cells in an antagonistic manner.

  9. Theory of Colours - Wikipedia

    en.wikipedia.org/wiki/Theory_of_Colours

    OCLC. 318274261. Light spectrum, from Theory of Colours – Goethe observed that colour arises at the edges, and the spectrum occurs where these coloured edges overlap. Theory of Colours (German: Zur Farbenlehre) is a book by Johann Wolfgang von Goethe about the poet's views on the nature of colours and how they are perceived by humans.

  10. Color theory - Wikipedia

    en.wikipedia.org/wiki/Color_theory

    Color theory, or more specifically traditional color theory, is the historical body of knowledge describing the behavior of colors, namely in color mixing, color contrast effects, color harmony, color schemes and color symbolism. [1] Modern color theory is generally referred to as Color science.

  11. Color vision - Wikipedia

    en.wikipedia.org/wiki/Color_vision

    For example, a white page under blue, pink, or purple light will reflect mostly blue, pink, or purple light to the eye, respectively; the brain, however, compensates for the effect of lighting (based on the color shift of surrounding objects) and is more likely to interpret the page as white under all three conditions, a phenomenon known as ...