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In marketing, market segmentation is the process of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers (known as segments) based on shared characteristics.
In marketing, segmenting, targeting and positioning (STP) is a framework that implements market segmentation. Market segmentation is a process, in which groups of buyers within a market are divided and profiled according to a range of variables, which determine the market characteristics and tendencies.
Gérard G. Medioni. Gérard G. Medioni is a computer scientist, author, academic and inventor. He is a vice president and distinguished scientist at Amazon and serves as emeritus professor of Computer Science at the University of Southern California. [1]
Marketers have outlined five basic strategies to the segmentation and the identification of target markets: undifferentiated marketing or mass marketing, differentiated marketing, concentrated marketing (niche marketing) and micromarketing (hyper-segmentation).
RFM is a method used for analyzing customer value and segmenting customers which is commonly used in database marketing and direct marketing. It has received particular attention in the retail and professional services industries. RFM stands for the three dimensions: Recency – How recently did the customer purchase?
In marketing, a microsegment is a more advanced form of market segmentation that groups a number of customers of the business into specific segments based on various factors including behavioral predictions.
Segmentation is helping to understand the customer. Segmenting by objectives. The differentiation is done in terms of the different ways that various customers use a product. Customer thinking is not one of the prime functions for consideration. Segmenting by customer coverage
This page was last edited on 15 February 2010, at 14:15 (UTC).; Text is available under the Creative Commons Attribution-ShareAlike License 4.0; additional terms may apply.
Amazon was founded on July 5, 1994, by Jeff Bezos in Bellevue, Washington. [6] The company originally started as an online marketplace for books but gradually expanded its offerings to include a wide range of product categories. This diversification led to it being referred to as "The Everything Store". [7]
Customer analytics is a process by which data from customer behavior is used to help make key business decisions via market segmentation and predictive analytics. This information is used by businesses for direct marketing , site selection , and customer relationship management .
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