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A vanity number is a local or free-to-call telephone number for which a subscriber requests an easily remembered sequence of numbers for marketing purposes. While many of these are phonewords (such as 1-800-Flowers, 313-DETROIT, 1-800-Taxicab or 1-800-Battery), occasionally all-numeric vanity phone numbers are used.
A toll-free vanity number, custom toll-free number, or mnemonic is easy to remember; it spells and means something or it contains an easily recognized numeric pattern. An easily remembered number is valued as a branding and direct response tool in business advertising.
Toll-free telephone numbers in the North American Numbering Plan have the area code prefix 800, 833, 844, 855, 866, 877, and 888. Additionally, area codes 822, 880 through 887, and 889 are reserved for toll-free use in the future. 811 is excluded because it is a special dialing code in the group NXX for various other purposes.
Hungarian taxi company Tele5 Taxi uses 555-5555 as a vanity number, while at least one company specializing in vanity numbers sells cell phone numbers starting with the digits 555 for a premium rate, capitalizing on their fame in American movies.
Toll-free number portability (Canada, US, New Zealand) or freephone number portability (Australia, UK) allows the subscriber of a freephone number to switch providers while retaining the same number for incoming calls.
A telephone number serves as an address for switching telephone calls using a system of destination code routing. Telephone numbers are entered or dialed by a calling party on the originating telephone set, which transmits the sequence of digits in the process of signaling to a telephone exchange.
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