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The color lavender might be described as a medium purple, a pale bluish purple, or a light pinkish-purple. The term lavender may be used in general to apply to a wide range of pale, light, or grayish-purples, but only on the blue side; lilac is pale purple on the pink side.
Page described the meaning of the pink, purple, and blue colors: The pink color represents sexual attraction to the same sex only (gay and lesbian). The blue represents sexual attraction to the opposite sex only (straight) and the resultant overlap color purple represents sexual attraction to both sexes (bi).