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2. Google Analytics - Wikipedia

   en.wikipedia.org/wiki/Google_Analytics

   Launched. November 14, 2005; 18 years ago. ( 2005-11-14) Current status. Active. Google Analytics is a web analytics service offered by Google that tracks and reports website traffic and also mobile app traffic & events, currently as a platform inside the Google Marketing Platform brand. [1] Google launched the service in November 2005 after ...

3. Web analytics - Wikipedia

   en.wikipedia.org/wiki/Web_analytics

   Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness.

4. Web traffic - Wikipedia

   en.wikipedia.org/wiki/Web_traffic

   Web traffic is the data sent and received by visitors to a website. Since the mid-1990s, web traffic has been the largest portion of Internet traffic . [1] Sites monitor the incoming and outgoing traffic to see which parts or pages of their site are popular and if there are any apparent trends, such as one specific page being viewed mostly by ...

5. Alexa Internet - Wikipedia

   en.wikipedia.org/wiki/Alexa_Internet

   Alexa provided web traffic data, global rankings, and other information on over 30 million websites. Alexa estimated website traffic based on a sample of millions of Internet users using browser extensions as well as from sites that had chosen to install an Alexa script. As of 2020, its website was visited by over 400 million people every month.

6. UTM parameters - Wikipedia

   en.wikipedia.org/wiki/UTM_parameters

   UTM parameters. Urchin Tracking Module ( UTM) parameters are five variants of URL parameters used by marketers to track the effectiveness of online marketing campaigns across traffic sources and publishing media. They were introduced by Google Analytics ' predecessor Urchin and, consequently, are supported out of the box by Google Analytics.

7. Search engine optimization - Wikipedia

   en.wikipedia.org/wiki/Search_engine_optimization

   Major search engines provide information and guidelines to help with website optimization. Google has a Sitemaps program to help webmasters learn if Google is having any problems indexing their website and also provides data on Google traffic to the website.

8. Google unleashes AI in search, raising hopes for better ... - AOL

   www.aol.com/news/google-unleashes-ai-search...

   Google unleashes AI in search, raising hopes for better results and fears about less web traffic. MICHAEL LIEDTKE. May 14, 2024 at 3:13 PM. MOUNTAIN VIEW, Calif. (AP) — Google on Tuesday rolled ...

9. PageRank - Wikipedia

   en.wikipedia.org/wiki/PageRank

   PageRank (PR) is an algorithm used by Google Search to rank web pages in their search engine results. It is named after both the term "web page" and co-founder Larry Page. PageRank is a way of measuring the importance of website pages. According to Google:

10. Bounce rate - Wikipedia

    en.wikipedia.org/wiki/Bounce_rate

    Bounce rate. Bounce rate is an Internet marketing term used in web traffic analysis. It represents the percentage of visitors who enter the site and then leave ("bounce") rather than continuing to view other pages within the same site. Bounce rate is calculated by counting the number of single page visits and dividing that by the total visits.

11. Website monitoring - Wikipedia

    en.wikipedia.org/wiki/Website_monitoring

    Website monitoring is the process of testing and verifying that end-users can interact with a website or web application as expected. Website monitoring are often used by businesses to ensure website uptime , performance, and functionality is as expected.