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Color plays an important role in setting expectations for a product and communicating its key characteristics. Color is the second most important element that allows consumers to identify brand packaging. Marketers for products with an international market navigate the color symbolism variances between cultures with targeted advertising.
White is the lightest color and is achromatic (having no hue ). It is the color of objects such as snow, chalk, and milk, and is the opposite of black. White objects fully reflect and scatter all the visible wavelengths of light. White on television and computer screens is created by a mixture of red, blue, and green light.
Traditionally, the standard colors in Chinese culture are black, red, cyan ( 青; qīng ), white, and yellow. Respectively, these correspond to water, fire, wood, metal, and earth, which comprise the 'five elements' ( wuxing) of traditional Chinese metaphysics. Throughout the Shang, Tang, Zhou and Qin dynasties, China's emperors used the Theory ...
v. t. e. The handkerchief code (also known as the hanky code, the bandana code, and flagging) [1] is a system of color-coded cloth handkerchief or bandanas for non-verbally communicating one's interests in sexual activities and fetishes. The color of the handkerchief identifies a particular activity, and the pocket it is worn in (left or right ...
The meaning behind an awareness ribbon depends on its colors and pattern. Since many advocacy groups have adopted ribbons as symbols of support or awareness, ribbons, particularly those of a single color, some colors may refer to more than one cause. Some causes may be represented by more than one ribbon.
The white color was also used as a symbol of military command, by the commanding officer of a French army. It would be featured on a white scarf attached to the regimental flag as to recognize French units from foreign ones and avoid friendly fire incidents. The French troops fighting in the American Revolutionary War fought under the white flag.
White often represents purity or innocence in Western culture, particularly as white clothing or objects, can be stained easily. In most Western countries white is the color worn by brides at weddings. Angels are typically depicted as clothed in white robes. In many Hollywood Westerns, bad cowboys wear black hats while the good ones wear white.
The traditional colors of Japan are a collection of colors traditionally used in Japanese art, literature, textiles such as kimono, and other Japanese arts and crafts. History [ edit ] The traditional colors of Japan trace their historical origins to the Twelve Level Cap and Rank System which was established in 603 by Prince Shōtoku and based ...