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Google Analytics provides an SDK that allows gathering usage data from iOS and Android apps, known as Google Analytics for Mobile Apps. [5] Google Analytics has undergone many updates since its inception and is currently on its 4th iteration—GA4. [6] GA4 is the default Google Analytics installation and is the renamed version for the (App ...
Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness.
PageSpeed Insights is an online synthetic benchmark tool which helps in identifying performance best practices on any single URL, provides suggestions on a web page's optimizations, and suggests overall ideas of how to make a website faster. This tool can be accessed directly in any browser.
The data enables companies to make predictions and alter strategic execution to maximize performance results. Web analytics allows marketers to collect session-level information about interactions on a website using an operation called sessionization.
A performance indicator or key performance indicator (KPI) is a type of performance measurement. KPIs evaluate the success of an organization or of a particular activity (such as projects, programs, products and other initiatives) in which it engages. [2]
In web analytics, a session, or visit is a unit of measurement of a user's actions taken within a period of time or with regard to completion of a task. Sessions are also used in operational analytics and provision of user-specific recommendations.