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Google Analytics is a web analytics service offered by Google that tracks and reports website traffic and also mobile app traffic & events, currently as a platform inside the Google Marketing Platform brand. [1] Google launched the service in November 2005 after acquiring Urchin.
PageSpeed Insights [16] is an online synthetic benchmark tool which helps in identifying performance best practices on any single URL, provides suggestions on a web page's optimizations, and suggests overall ideas of how to make a website faster. [17] This tool can be accessed directly in any browser.
Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. [1] Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness.
Search engine optimization ( SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches ...
Performance reviews are a critical part of managing any business, but they're often time-consuming and ineffective. To help solve this problem, in the early 2000s, Google adopted an innovative ...
Website monitoring is the process of testing and verifying that end-users can interact with a website or web application as expected. Website monitoring are often used by businesses to ensure website uptime, performance, and functionality is as expected.
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