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  2. Color psychology - Wikipedia

    en.wikipedia.org/wiki/Color_psychology

    Color psychology is the study of colors and hues as a ... with some research suggesting women and men respectively prefer "warm" and "cool" colors. [12] Black, white, ...

  3. Color preferences - Wikipedia

    en.wikipedia.org/wiki/Color_preferences

    In the West, the color black symbolizes mourning and sadness, red symbolizes anger and violence, white symbolizes purity and peace, and yellow symbolizes joy and luck (other colors lack a consistent meaning). From a recent study, it was discussed that associative learning is the process where an individual develops color preferences. In ...

  4. Splitting (psychology) - Wikipedia

    en.wikipedia.org/wiki/Splitting_(psychology)

    Splitting (psychology) Splitting (also called binary thinking, black-and-white thinking, all-or-nothing thinking, or thinking in extremes) is the failure in a person's thinking to bring together the dichotomy of both perceived positive and negative qualities of something into a cohesive, realistic whole. It is a common defense mechanism [1 ...

  5. Color theory - Wikipedia

    en.wikipedia.org/wiki/Color_theory

    Color theory, or more specifically traditional color theory, is the historical body of knowledge describing the behavior of colors, namely in color mixing, color contrast effects, color harmony, color schemes and color symbolism. [1] Modern color theory is generally referred to as Color science. While there is no clear distinction in scope ...

  6. Philosophy of color - Wikipedia

    en.wikipedia.org/wiki/Philosophy_of_color

    The philosophy of color is a subset of the philosophy of perception that is concerned with the nature of the perceptual experience of color. Any explicit account of color perception requires a commitment to one of a variety of ontological or metaphysical views, distinguishing namely between externalism / internalism, which relate respectively ...

  7. Opponent-process theory - Wikipedia

    en.wikipedia.org/wiki/Opponent-process_theory

    Opponent-process theory suggests that color perception is controlled by the activity of three opponent systems. In the theory, he postulated about three independent receptor types which all have opposing pairs: white and black, blue and yellow, and red and green. These three pairs produce combinations of colors for us through the opponent ...

  8. Opponent process - Wikipedia

    en.wikipedia.org/wiki/Opponent_process

    Opponent process. The opponent process is a color theory that states that the human visual system interprets information about color by processing signals from photoreceptor cells in an antagonistic manner. The opponent-process theory suggests that there are three opponent channels, each comprising an opposing color pair: red versus green, blue ...

  9. Lüscher color test - Wikipedia

    en.wikipedia.org/wiki/Lüscher_color_test

    Lüscher color test. The Lüscher color test is a psychological test invented by Max Lüscher in Basel, Switzerland, first published in 1947 in German and first translated to English in 1969. The simplest form of the test instructs a subject to order a series of 8 colors in order of preference. This test claims that the order of preference can ...