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Color psychology is the study of colors and hues as a determinant of human behavior. Color influences perceptions that are not obvious, such as the taste of food. Colors have qualities that can cause certain emotions in people. [1] How color influences individuals may differ depending on age, gender, and culture. [2]
Red items on a street market stall in Wan Chai Market, Hong Kong.Red is considered lucky by many Chinese people. In the psychology of color, color preferences are the tendency for an individual or a group to prefer some colors over others, such as having a favorite color or a traditional color.
Philosophy of color. The philosophy of color is a subset of the philosophy of perception that is concerned with the nature of the perceptual experience of color. Any explicit account of color perception requires a commitment to one of a variety of ontological or metaphysical views, distinguishing namely between externalism / internalism, which ...
Color theory, or more specifically traditional color theory, is the historical body of knowledge describing the behavior of colors, namely in color mixing, color contrast effects, color harmony, color schemes and color symbolism. [1] Modern color theory is generally referred to as Color science. While there is no clear distinction in scope ...
The red dress effect, which can be broadened to the general red-attraction effect, the red-romance effect, or the romantic red effect, is a phenomenon [clarification needed] in which the color red increases physical attraction, sexual desire, and romantic sentiments in comparison to other colors. It has been asserted that this effect acts ...
Even the colors that denote powerful emotions vary. Love is symbolized by green in Japan, red and purple in China, Korea, Japan, and the US. Unluckiness is symbolized by red in Chad, Nigeria, and Germany. Luckiness is symbolized by red in China, Denmark, and Argentina. The traditional bridal color is red in China and white in the US.
The Lüscher color test is a psychological test invented by Max Lüscher in Basel, Switzerland, first published in 1947 in German and first translated to English in 1969. The simplest form of the test instructs a subject to order a series of 8 colors in order of preference. This test claims that the order of preference can reveal ...
Theory of Colours. Light spectrum, from Theory of Colours – Goethe observed that colour arises at the edges, and the spectrum occurs where these coloured edges overlap. Theory of Colours (German: Zur Farbenlehre) is a book by Johann Wolfgang von Goethe about the poet's views on the nature of colours and how they are perceived by humans.