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In October 2020, Google released Google Analytics 4, under the acronym GA4. As of July 1, 2023, Universal Analytics ceased collecting new data, with Google Analytics 4 succeeding it as the primary analytics platform. Google had previously announced this transition in March 2022.
Google Ads can be integrated with Google Analytics 4 (GA4), which can improve conversion tracking effectiveness. This integration allows for a more comprehensive understanding of user interactions across different platforms and devices.
Google Search Console Insights, introduced in 2021, is an analytical feature of Google Search Console. It combines data from Google Search Console and Google Analytics , to provide webmasters and content creators with insights into the performance of their content across Google's services.
Analytics. Traffic analysis of Wikipedia. Analytics is the systematic computational analysis of data or statistics. [1] It is used for the discovery, interpretation, and communication of meaningful patterns in data. It also entails applying data patterns toward effective decision-making.
Google Universal Analytics – Shut down on July 1 and replaced by Google Analytics 4. [39] Conversational Actions – Extended the functionality of Google Assistant by allowing 3rd party developers to create custom experiences, or conversations, for users of Google Assistant.
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