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  2. Color psychology - Wikipedia

    en.wikipedia.org/wiki/Color_psychology

    The general model of color psychology relies on six basic principles: Color can carry a specific meaning. Color meaning is either based in learned meaning or biologically innate meaning. The perception of a color causes evaluation automatically by the person perceiving. The evaluation process forces color-motivated behavior.

  3. Color symbolism - Wikipedia

    en.wikipedia.org/wiki/Color_symbolism

    White is a primary color across all models of color space. It most often symbolizes perfection, faith , innocence , softness , and cleanliness . [21] Brides often wear white dresses to symbolize purity.

  4. Color theory - Wikipedia

    en.wikipedia.org/wiki/Color_theory

    Color theory, or more specifically traditional color theory, is the historical body of knowledge describing the behavior of colors, namely in color mixing, color contrast effects, color harmony, color schemes and color symbolism. Modern color theory is generally referred to as Color science.

  5. Color preferences - Wikipedia

    en.wikipedia.org/wiki/Color_preferences

    In the psychology of color, color preferences are the tendency for an individual or a group to prefer some colors over others, such as having a favorite color or a traditional color.

  6. Opponent process - Wikipedia

    en.wikipedia.org/wiki/Opponent_process

    The opponent-process theory suggests that there are three opponent channels, each comprising an opposing color pair: red versus green, blue versus yellow, and black versus white ( luminance ). [1] The theory was first proposed in 1892 by the German physiologist Ewald Hering .

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  7. Color - Wikipedia

    en.wikipedia.org/wiki/Color

    Individual colors have a variety of cultural associations such as national colors (in general described in individual color articles and color symbolism). The field of color psychology attempts to identify the effects of color on human emotion and activity.

  8. Opponent-process theory - Wikipedia

    en.wikipedia.org/wiki/Opponent-process_theory

    Opponent-process theory suggests that color perception is controlled by the activity of three opponent systems. In the theory, he postulated about three independent receptor types which all have opposing pairs: white and black, blue and yellow, and red and green. These three pairs produce combinations of colors for us through the opponent process.

  9. Color vision - Wikipedia

    en.wikipedia.org/wiki/Color_vision

    Color vision. Colorless, green, and red photographic filters as imaged by camera. Color vision, a feature of visual perception, is an ability to perceive differences between light composed of different frequencies independently of light intensity. Color perception is a part of the larger visual system and is mediated by a complex process ...

  10. Primary color - Wikipedia

    en.wikipedia.org/wiki/Primary_color

    Primary colors can also be conceptual (not necessarily real), either as additive mathematical elements of a color space or as irreducible phenomenological categories in domains such as psychology and philosophy. Color space primaries are precisely defined and empirically rooted in psychophysical colorimetry experiments which are foundational ...

  11. Theory of Colours - Wikipedia

    en.wikipedia.org/wiki/Theory_of_Colours

    1840. OCLC. 318274261. Light spectrum, from Theory of Colours – Goethe observed that colour arises at the edges, and the spectrum occurs where these coloured edges overlap. Theory of Colours (German: Zur Farbenlehre) is a book by Johann Wolfgang von Goethe about the poet's views on the nature of colours and how they are perceived by humans.