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  2. Consumer behaviour - Wikipedia

    en.wikipedia.org/wiki/Consumer_behaviour

    Consumer behaviour is the study of individuals, groups, or organisations and all the activities associated with the purchase, use and disposal of goods and services. Consumer behaviour consists of how the consumer 's emotions, attitudes, and preferences affect buying behaviour. Consumer behaviour emerged in the 1940–1950s as a distinct sub ...

  3. Product recall - Wikipedia

    en.wikipedia.org/wiki/Product_recall

    Product recalls are communicated to affected businesses, consumer groups and customers. Notices may be published on the respective government agency's website (if applicable), the business's own website and social media platforms, in major daily newspapers, and in stores selling the product.

  4. Amazon (company) - Wikipedia

    en.wikipedia.org/wiki/Amazon_(company)

    The remaining review response options are to indicate whether the reader finds the review helpful or to report that it violates Amazon policies (abuse). If a review is given enough "helpful" hits, it appears on the front page of the product. In 2010, Amazon was reported as being the largest single source of Internet consumer reviews. [86]

  5. Innovation - Wikipedia

    en.wikipedia.org/wiki/Innovation

    Innovation is production or adoption, assimilation, and exploitation of a value-added novelty in economic and social spheres; renewal and enlargement of products, services, and markets; development of new methods of production; and the establishment of new management systems. It is both a process and an outcome.

  6. Insurance - Wikipedia

    en.wikipedia.org/wiki/Insurance

    Insurance is a means of protection from financial loss in which, in exchange for a fee, a party agrees to compensate another party in the event of a certain loss, damage, or injury. It is a form of risk management, primarily used to protect against the risk of a contingent or uncertain loss. An entity which provides insurance is known as an ...

  7. Internet of things - Wikipedia

    en.wikipedia.org/wiki/Internet_of_things

    In the consumer market, IoT technology is most synonymous with "smart home" products, including devices and appliances (lighting fixtures, thermostats, home security systems, cameras, and other home appliances) that support one or more common ecosystems and can be controlled via devices associated with that ecosystem, such as smartphones and ...

  8. Brand - Wikipedia

    en.wikipedia.org/wiki/Brand

    A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. [2][3][4][5] Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand's ...

  9. Ethics - Wikipedia

    en.wikipedia.org/wiki/Ethics

    Ethics, also called moral philosophy, is the study of moral phenomena. It is one of the main branches of philosophy and investigates the nature of morality and the principles that govern the moral evaluation of conduct, character traits, and institutions. It examines what obligations people have, what behavior is right and wrong, and how to ...