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An 'ecological valence theory' (EVT) has been suggested to explain why people have preferences for different colors. This is the idea that the preference for color is determined by the average affective response to everything the individual associates with the color.
One theory for why people prefer one color over another is called ecological valence theory (EVT) proposed by Stephen Palmer and Karen Schloss. This theory asserts that people tend to like or dislike colors based on their associations of the color to other objects or situations that they have strong feelings about.
H: Normalized to [0–100] (hundred) Purple is a color similar in appearance to violet light. In the RYB color model historically used in the arts, purple is a secondary color created by combining red and blue pigments.
The Purple Heart (PH) is a United States military decoration awarded in the name of the president to those wounded or killed while serving, on or after 5 April 1917, with the U.S. military.
Members 50 and over are called "Red Hatters" and wear red hats and purple attire to all functions. A woman under age 50 may also become a member, but she wears a pink hat and lavender attire to the society's events until reaching her 50th birthday. She is referred to as a “Pink Hatter.”
- Grimace inspired a new McDonald's shake. But what is he, exactly?aol.com
This is due to historic negative associations of terms like "Yellow" (for East Asians) and "Red" (for Native Americans) with racism. However, some Asian Americans and Native Americans have tried to reclaim these color terms by self-identifying as "Yellow" and "Red", respectively.
Violet is closely associated with purple. In optics, violet is a spectral color (referring to the color of different single wavelengths of light), whereas purple is the color of various combinations of red and blue (or violet) light, [5] [6] some of which humans perceive as similar to violet.
In the traditional RYB color model, the complementary color pairs are red – green, yellow – purple, and blue – orange. Opponent process theory suggests that the most contrasting color pairs are red–green and blue–yellow. The black - white color pair is common to all the above theories.
In common English usage, purple is a range of hues of color occurring between red and blue. However, the meaning of the term purple is not well defined. There is confusion about the meaning of the terms purple and violet even among native speakers of English.
Co-leader Catherine Murphy used purple as her personal colour when she was an independent politician, prior to the party's foundation in 2015. In Italy, purple has been adopted by anti-Silvio Berlusconi protesters (see Purple People) as an alternative from other colours and political parties.
