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The Customer Development concept emphasizes empirical research. Customer development is the opposite of the “if we build it, they will come” product development-centered strategy, which is full of risks and can ultimately be the downfall of a company. The customer development method was created by Steve Blank. According to Blank, startups ...
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Discounts and allowances are reductions to a basic price of goods or services.. They can occur anywhere in the distribution channel, modifying either the manufacturer's list price (determined by the manufacturer and often printed on the package), the retail price (set by the retailer and often attached to the product with a sticker), or the list price (which is quoted to a potential buyer ...
Customer switching. In marketing and microeconomics, customer switching or consumer switching describes " customers / consumers abandoning a product or service in favor of a competitor ". [1] Assuming constant price, product or service quality, counteracting this behaviour in order to achieve maximal customer retention is the business of ...
Side project time. As an employee benefit, some employers offer a guarantee that employees may work on their personal projects during some part (usually a percentage) of their time at work. [1] [2] Side project time is limited by two stipulations: what the employee works on is the intellectual property of their employer, and if requested, an ...
Trafford Publishing, founded in 1995 by Bruce and Marsha Batchelor, John Norris, and Steve Fisher, specializes in print-on-demand (POD) publishing. [2] The company's approach allows for printing books in short runs or individually, based on orders from authors or retail customers. Bruce Batchelor, one of the founders, was CEO until 2006.
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