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Variable data printing (VDP) (also known as variable information printing (VIP) or variable imaging (VI)) is a form of digital printing, including on-demand printing, in which elements such as text, graphics and images may be changed from one printed piece to the next, without stopping or slowing down the printing process and using information from a database or external file. [1]
Advertising restrictions typically shift advertising spending to unrestricted media. Banned on television, ads move to print; banned in all conventional media, ads shift to sponsorships; banned as in-store advertising and packaging, advertising shifts to shill (undisclosed) marketing reps, sponsored online content, viral marketing, and other stealth marketing techniques.
On December 28, 2011, the online printing service Vistaprint completed its acquisition of Webs for $117.5 million. [6] On June 4, 2012, Webs released a new version of their Sitebuilder product, called Sitebuilder3. The new version includes a new drag and drop interface, more customizable themes, and simple social media integration. [7]
Teespring (Spring, Inc.) is an American company that operates Spring, a social commerce platform that allows people to create and sell custom products. [1] The company was founded in 2011 by Walker Williams and Evan Stites-Clayton in Providence, Rhode Island. [2]
Zola was founded in New York City in 2013 by Shan-Lyn Ma and Nobu Nakaguchi. It was launched as an online wedding registry which for the first time allowed couples to register for gifts, experiences, and cash funds as well as add gifts from other stores, all in one place. [3]
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