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It is commonly used on wedding invitations, letterheads, business cards, greeting cards, gift wrap, packaging, etc. It is sometimes used in diploma printing as a low-cost alternative to engraved embossing.
The face of the cards is distinguished by a textured cloth appearance which makes them easily recognizable. The reverse of the card is smooth, like earlier postcards. The rag content in the card stock allowed a much more colorful and vibrant image to be printed than the earlier "white border" style.
Lenticular printing is a technology in which lenticular lenses (a technology also used for 3D displays) are used to produce printed images with an illusion of depth, or the ability to change or move as they are viewed from different angles. Examples include flip and animation effects such as winking eyes, and modern advertising graphics whose ...
Generally, embossing is the process most often employed to attract attention or convey a high quality textural contrast in relation to the surrounding area of the paper stock. "Debossing" is similar to embossing, but recesses the design rather than raising it. Rather than the paper being raised in specific areas, it is indented.
An attorney's business card, 1895 Eugène Chigot, post impressionist painter, business card 1890s A business card from Richard Nixon's first Congressional campaign, in 1946 Front and back sides of a business card in Vietnam, 2008 A Oscar Friedheim card cutting and scoring machine from 1889, capable of producing up to 100,000 visiting and business cards a day
Chromolithography is a chemical process based on the rejection of water by grease. The image is applied to stone, grained zinc or aluminium surfaces, with a grease-based crayon or ink. Limestone and zinc are two commonly used materials in the production of chromolithographs, as aluminium production was limited before the invention of the Hall ...
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