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Print design, a subset of graphic design, is a form of visual communication used to convey information to an audience through intentional aesthetic design printed on a tangible surface, designed to be printed on paper, as opposed to presented on a digital platform.
Many different lenticular "tilt cards" were produced as prizes in Cracker Jack boxes. These were first produced by Vari-Vue (1950s-1970s), later by Toppan Printing, Ltd. (1980s), and Optigraphics Corporation (1980s-1990s).
Mod Modern: December 18, 2006 3 ... Business Card Cases, Banana Cream Pie, ... Eye-Catching Luggage Tags, Custom Travel Toiletry Hanger,
Rand also designed packaging, marketing materials and assorted communications for IBM from the late 1950s until the late 1990s, including the well known Eye-Bee-M poster. Although Ford appointed Rand in the 1960s to redesign their corporate logo, it refused to use his modernized design.
With the advent of commercial engraving and lithography, illustrations became a standard feature of even the most humble trade card. Eventually, trade cards evolved into business cards, which are still in use today.
Entire business processes or industry sectors can be made relevant to a new audience through a guidance design technique that leads the eye. The page may link to a complete report, but the infographic primes the reader making the subject-matter more accessible.