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Some notable examples include Zazzle which enables users to share their purchases, Macy's which allows users to create a poll to find the right product, and Fab.com which shows a live feed of what other shoppers are buying. Onsite user reviews are also considered a part of social commerce.
Restaurant ratings identify restaurants according to their quality, using notations such as stars or other symbols, or numbers. Stars are a familiar and popular symbol, with scales of one to three or five stars commonly used. Ratings appear in guide books as well as in the media, typically in newspapers, lifestyle magazines and webzines. Websites featuring consumer-written reviews and ratings ...