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Color psychology is the study of hues as a determinant of human behavior. Color influences perceptions that are not obvious, such as the taste of food. Colors have qualities that can cause certain emotions in people. How color influences individuals may differ depending on age, gender, and culture.
In Europe and America, purple is the color most associated with vanity, extravagance, and individualism. Among the seven deadly sins, it represents pride. It is a color which is used to attract attention. The artificial, materialism and beauty. Purple is the color most often associated with the artificial and the unconventional.
In the psychology of color, color preferences are the tendency for an individual or a group to prefer some colors over others, such as having a favorite color or a traditional color.
Light spectrum, from Theory of Colours – Goethe observed that colour arises at the edges, and the spectrum occurs where these coloured edges overlap. Theory of Colours (German: Zur Farbenlehre) is a book by Johann Wolfgang von Goethe about the poet's views on the nature of colours and how they are perceived by humans.
In common English usage, purple is a range of hues of color occurring between red and blue. [1] However, the meaning of the term purple is not well defined. There is confusion about the meaning of the terms purple and violet even among native speakers of English. [2]
The theory of color includes the color complements; color balance; and classification of primary colors (traditionally red, yellow, blue), secondary colors (traditionally orange, green, purple) and tertiary colors.
Color theory, or more specifically traditional color theory, is the historical body of knowledge describing the behavior of colors, namely in color mixing, color contrast effects, color harmony, color schemes and color symbolism.
Color blindness or color vision deficiency (CVD) is the decreased ability to see color or differences in color. The severity of color blindness ranges from mostly unnoticeable to full absence of color perception.
Visual pathways in the human brain. The ventral stream (purple) is important in color recognition. The dorsal stream (green) is also shown. They originate from a common source in the visual cortex. Color processing begins at a very early level in the visual system (even within the retina) through initial color opponent mechanisms.
The study included data collected from speakers of twenty different languages from a range of language families. Berlin and Kay identified eleven possible basic color categories: white, black, red, green, yellow, blue, brown, purple, pink, orange, and gray.