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The tertiary color on the HSV color wheel (also known as the RGB color wheel) precisely halfway between blue and magenta is called color wheel violet. This tone of violet—an approximation of the color violet at about 417 nanometers as plotted on the CIE chromaticity diagram—is shown at right.
The color lavender might be described as a medium purple, a pale bluish purple, or a light pinkish-purple. The term lavender may be used in general to apply to a wide range of pale, light, or grayish-purples, but only on the blue side; lilac is pale purple on the pink side.
In formal color theory, purple colors often refer to the colors on the line of purples on the CIE chromaticity diagram (or colors that can be derived from colors on the line of purples), i.e., any color between red and violet, not including either red or violet themselves.
Magenta is variously defined as a purplish-red, reddish-purple, or a mauvish–crimson color. On color wheels of the RGB and CMY color models, it is located midway between red and blue, opposite green. Complements of magenta are evoked by light having a spectrum dominated by energy with a wavelength of roughly 500–530 nm.
The shade of purple used by Durham University in its corporate branding from 2019 is Pantone 255C with the digital translations: CMYK: 51, 91, 0, 34 and RGB: 104, 36, 109 (Hex: 68246D).
The Munsell color system, showing: a circle of hues at value 5 chroma 6; the neutral values from 0 to 10; and the chromas of purple-blue (5PB) at value 5. In colorimetry, the Munsell color system is a color space that specifies colors based on three properties of color: hue (basic color), value ( lightness ), and chroma (color intensity).
The RGB color model is an additive color model in which the red, green and blue primary colors of light are added together in various ways to reproduce a broad array of colors. The name of the model comes from the initials of the three additive primary colors , red, green, and blue.
Pantone colors are described by their allocated number (typically referred to as, for example, "PMS 130"). PMS colors are almost always used in branding and have even found their way into government legislation and military standards (to describe the colors of flags and seals).
A color chart or color reference card is a flat, physical object that has many different color samples present. They can be available as a single-page chart, or in the form of swatchbooks or color-matching fans.
RGB (red, green, blue) describes the chromaticity component of a given color, when excluding luminance. RGB itself is not a color space, it is a color model. There are many different color spaces that employ this color model to describe their chromaticities because the R/G/B chromaticities are one facet for reproducing color in CRT & LED displays.