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Yelp's website, Yelp.com, is a crowd-sourced local business review and social networking site. [8] The site has pages devoted to individual locations, such as restaurants or schools, where Yelp users can submit a review of their products or services [93] using a one to five stars rating scale. [16]
A rating site (commonly known as a rate-me site) is a website designed for users to vote, rate people, content, or other things. Rating sites can range from tangible to non-tangible attributes, but most commonly, rating sites are based around physical appearances such as body parts, voice, personality, etc.
Examples of social commerce include customer ratings and reviews, user recommendations and referrals, social shopping tools (sharing the act of shopping online), forums and communities, social media optimization, social applications and social advertising.
Customer reviews are a form of customer feedback on electronic commerce and online shopping sites. There are also dedicated review sites, some of which use customer reviews as well as or instead of professional reviews. The reviews may themselves be graded for usefulness or accuracy by other users.
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